WALRUS takes a flat 20% on memberships and most add-ons. No upgrade tiers, no per-feature fees, no monthly subscription for artists. You only pay a share when you earn.
You set the price on everything you sell — memberships, downloads, Encore, tickets, merch. When a fan pays, the money goes through your Stripe Connect account. WALRUS takes its share automatically; the rest is yours.
Stripe charges its own processing fee (~2.9% + 30¢ per transaction). That comes out of your portion, not the fan's. It's the same fee anywhere you take cards online.
Example: $10/mo membership
| Revenue Type | Artist Keeps | WALRUS Takes |
|---|---|---|
| Memberships | 80% | 20% |
| Digital Downloads | 80% | 20% |
| Live Stream Tickets | 80% | 20% |
| Encore | 80% | 20% |
| Tips | 80% | 20% |
| Merch | 80% + shipping passthrough | 20% |
| Ticketed Events | 100% | $4.99 flat per order |
Stripe processing comes out of your portion in every category — it's a real cost of accepting cards, not something we can wave away. We don't pad it, double-bill it, or hide it inside the WALRUS cut.
The music industry has spent decades nickel-and-diming artists. Labels take 80%. Streaming pays fractions of a penny. Platforms layer fees: monthly subscriptions to use the tool, percentage cuts of every sale, separate processing fees on top.
We think that's backwards.
One number. 20% on memberships and most add-ons. Free tools across the board. No upgrade tiers. If you make $0 this month, you pay $0.
The 20% covers it.
Video delivery, audio storage, payment processing infrastructure, support, the engineering work to keep adding tools. We get a slice of every transaction. No artist subscription fees, no per-feature paywalls, no upcharge for a "pro" version of the dashboard.
All Access — the cross-platform streaming subscription — is $4.99/mo paid by fans. That helps fund the platform without us having to charge artists more.
What we never do: hide fees, pad processing costs, or charge for something we haven't told you about. The split is on this page. No surprises.
| Platform | Fan Pays | Artist Gets | Platform Takes |
|---|---|---|---|
| WALRUS memberships | Artist sets | 80% | 20% |
| WALRUS event tickets | Artist sets + $4.99/order | 100% | $4.99 flat |
| Patreon | Creator sets | 88–92% | 8–12% + processing |
| Bandcamp | Artist sets | 85% (digital) / 90% (merch) | 15% / 10% + processing |
| Spotify | $10.99 pool | $0.003–$0.005/stream | Almost everything |
| YouTube | Ad-supported | 55% of ad revenue | 45% |
| Cameo | Creator sets | 75% | 25% |
We're a little steeper than Patreon on subscriptions, but we don't charge artists a monthly fee to use the tools, and almost every feature here would be a separate add-on or product elsewhere — email, lyrics, video, live streaming, merch, ticketing. Bundled, the 20% is the cheaper deal once you're using more than one.
We didn't build WALRUS to take a piece of what artists earn from existing tools. We built it to replace the patchwork — bio link, mailing list, merch shop, live stream, ticketing, lyrics, Encore — with one platform priced as one product.
You make the work. Fans value the work. The money moves through your Stripe account. We get a flat share at the door, not a percentage of everything inside.
A flat 20%. Free tools across the board. That's WALRUS.