You set the price of your membership. Pay-what-you-want with a minimum, named fixed tiers, or both at once. Name it whatever fits — "Inner Circle", "Fan Club", "VIP". WALRUS takes 20%; you keep the rest after Stripe.
One engine, three presentations. Pick the one that matches how your fans want to support you.
A single slider. You set the minimum (often $1–$5/mo). Fans drag to the amount that feels right. Optional soft-tier thresholds along the slider unlock named perks as fans pass them. Great for fan-club support without forcing anyone to pick a level.
Named levels at specific prices — "Fan" at $5, "Inner Circle" at $25, "Patron" at $100. Fans pick one. Each tier carries its own perk list. Use this when each level unlocks something distinct.
A slider with named tiers along the way. Fans see both — pick a tier outright, or drag to the amount they want and watch the perk thresholds light up as they pass them.
WALRUS takes 20% of the membership price. The remaining 80% goes to you, minus Stripe processing (memberships are direct-charge — the money flows through your Stripe account, so Stripe deducts its fee there).
Example on a $10/mo membership: $2 to WALRUS, ~$0.59 to Stripe, ~$7.41 to you each month.
PWYW under $4/mo automatically bills annually so Stripe takes a smaller bite per dollar. Annual subscribers also get a credits-for-annual perk — platform credits added to their wallet up front.
In memberships setup you set a single subscriber-discount % for your merch and a separate one for your digital downloads. The discounts apply automatically at checkout for any active subscriber — no per-product configuration, no separate sales to manage.
Turn the knob, hit save. Your shop, your album pages, and the checkout drawer all reflect the new price for subscribers immediately.
Memberships are recurring. Plenty of revenue on WALRUS isn't.
Digital Downloads — Sell albums and singles Bandcamp-style. Pay-what-you-want or fixed price. You keep 80%. Subscriber discount applied automatically.
Encore — Personalized video performances. Set your own price. Fans pay you. You keep 80%.
Ticketed Events — Intimate shows, listening parties, meet-and-greets. Set your own ticket price. Flat $4.99 per order, you keep 100% of the ticket.
Live Stream Tickets — Set your own price per show. You keep 80%. Subscribers can get a discount you set per show.
Merch — Sell directly through your WALRUS profile. Your prices, your margins. 80/20.
Mailing List — Full email marketing built in. Branded campaigns from [email protected]. Free.
Synced Lyrics — Real-time word-by-word lyrics on every track. Free.
Every tool on the platform — bio link, mailing list, merch shop, synced lyrics, live streaming, direct messages — is free to use. You only pay a share when you earn.
You own the relationship with your fans. You set the price. You name the tiers. You decide what subscribers get. WALRUS is the room — we built it, we keep it running, and we take a flat 20% on memberships so we don't have to charge fans a separate service fee.
Your music has value. Set the number that says so.